Our Story

Happy Grocers: Pioneering the New Green Revolution in Thailand

Dive into our delightful uprising, the "New Green Revolution", where we're nurturing a food supply chain that cherishes the community, the consumer, and our precious planet.

Our Vision & Mission: Dream of a world where every meal is a climate-positive action. At Happy Grocers, we're not just selling groceries; we're fostering connections. Our mission is to guide you to ethically curated, sustainably sourced products that echo the lush landscapes and dedicated hands of Thailand.

The Challenges in Thailand's Agriculture:

  • Farmers with sustainable aspirations often hit walls due to the limited access to the eco-conscious market.
  • Intermediary layers keep hardworking farmers from fair remunerations.
  • An absence of transparency in the supply chain keeps consumers in the dark, clouding the nexus between food, economy, society, and environment.

The World We're Building at Happy Grocers:

  • A paradigm where sustainable farming is the norm, not an exception.
  • Empowered consumers, with knowledge and transparency at their fingertips.
  • A harmonious ecosystem, where biodiversity thrives alongside our sustainable food system.

Our Approach:

  • Fruits and Vegetables: Beyond our love for organic farming, we extend our embrace to conventional farmers, assisting their shift away from synthetic chemicals.
  • Plant-Based Protein: Making the transition to a plant-based diet is a breeze with our abundant array of protein alternatives.
  • Animal Protein: Collaborating with farms that focus on animal welfare, we ensure zero tolerance for antibiotics, hormones, and beta-agonists.
  • Seafood: In alliance with local fishing villages, we're setting the gold standard for sustainable fishing, incorporating age-old tools, seasonal harvests, and marine rejuvenation.
  • Healthy Food: We believe in "real food" - pure, authentic, free from synthetic sugars and preservatives, healing both mind and body.
  • Sustainable Packaging: We are committed in bringing you awesome food with eco-friendly packaging as well as 100% reusable packaging and recyclable materials.

Our Carbon Neutral Commitment: True to our green revolution, we're pioneering carbon neutrality with bio char technology. This isn't just our route to a balanced carbon footprint; it's our strategy to reduce synthetic chemical usage. By doing so, we're opening doors for conventional farmers to join us on this revolutionary journey.

Your Role in the Revolution: More than customers, we see you as partners. Each purchase, each bite, each conversation is a step forward in our collective journey.

Join us, and let's make the New Green Revolution an everyday reality.

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